eCommerce Link Building is one of the most important processes in eCommerce businesses. Building links can help e-commerce sites grow fast and are a vital part of search engine optimization. Which every site has to do to get a better ranking on the search engine results page. eCommerce link building is a combination of different activities which are done on many platforms using various strategies to earn backlinks from third-party websites.
eCommerce is the new trend across the globe all over the world. eCommerce sites have become very common these days for promoting products through the internet means. There are 19.7 million people who are selling their products on different eCommerce sites like eBay, Amazon, Ecrater, Flipkart, Etsy, etc.
That’s why e-commerce website link building becomes more important nowadays.
Let’s look at Link Building under two categories: SEO and Marketing.
SEO deals with such things as on-page optimization, rankings, and off-Page optimization. These techniques, if done correctly, will help a website gain organic traffic and will increase your profits.
All eCommerce business link building strategies follow the same process:
Research – Create SEO Content for eCommerce – Promotion – Analysis.
Marketing includes all your activities that leverage off outside advertising and promotion. The main focus is to get people interested in your products and buy them. Some of these are social media marketing, affiliate marketing, distribution lists, email blasts, and many other ways a company uses to advertise its wares online.
What is link building?
Link building is the fundamental process of on page SEO for e-commerce website. The process involves acquiring links to an eCommerce website from third-party sites. Earning quality links from relevant link worthy domains can help you build a strong backlink profile. This is done with article marketing sites, blogs, promotions, and all kinds of social networking websites.
Earning these inbound links through link building tactics promote brand awareness and helps eCommerce sites rank higher on the search engine results pages. Which will, in turn, mean more traffic for the Ecom website. Hence, more revenue.
What benefits do these links bring?
Link building is not only important but is also crucial for an eCommerce site. SEO for eCommerce site rely on building links to acquire backlinks across the web. Ecommerce websites can then gain visibility, rank high on search engine results pages (SERPs), and drive more traffic. Both of which are vital factors in the success of eCommerce websites.
The more links your E-Commerce website has pointing at it, the higher up on search engine rankings you will be. Thus, making it easier for people to access your eCommerce website or online store.
Without a proper eCommerce link building campaign, an eCommerce site can never grow as there will be no one interested in them. So it is imperative for eCommerce brands – owners or marketers alike – to build links with all the best eCommerce link building tactics.
There are many strategies that you can use to build links. Link building is not limited to only search engines but is also useful for social media optimization. This also helps improve brand visibility through popular social media platforms like Facebook, Twitter, YouTube, etc.
Promoting your eCommerce website through various means in link building ensures that user interest in your product increases. All these combined together guarantee that there is enough interest generated around your eCommerce entity to make an impact on eCommerce sales.
Find out how to find the best freelance SEO consultant to help you with implementing these strategies.
With this being said, here are the proven eCommerce link building opportunities for 2022 to get you ahead of the competition:
1. Optimizing Local Business Listings
Local business listings are a must when it comes to local search, but it’s also important that they come with valuable backlinks. Having your website linked to your Google+ Local page can increase trustworthiness and brand awareness. This will lead to more people clicking on the link and visiting your site (if you have good content) which can result in increased conversions too!
You can start with the local listings on the right-hand side of Google’s search engine page. Look up your business name, and see where it directs to. Sometimes you might not be able to find your company with the name you registered for. You can always get NAP (Name Address Phone number) consistency across directories.
You will then need to use Google My Business, Yelp, Bing Places for Business, Yellowpages, etc., to mention your store on relevant listings with accurate information. Some require manual verification which is usually done within an hour or so. Make sure that all NAP details are consistent across directories so that they point back to your website’s location too!
2 Web Directory Submission
Following the first eCommerce link building strategy above, eCommerce web directory submission is a very simple and effective way of generating external links and traffic to your eCommerce website.
Here are some of the popular Ecommerce directories:
These are high-quality links for eCommerce websites. Thus, it is important that website owners take advantage of such services. To improve visibility and get regular visitors from these directories.
eCommerce businesses can use content marketing techniques along with web directory submission. To get the most out of this technique.
3 Guest Posting
Guest posts are another efficient way to earn quality links and boost traffic to your website or eCommerce store. These links are high quality as they come from other relevant websites endorsing your business, product(s) and so on.
Your first step in guest blogging is: creating unique, informative, and valuable content on a blog within the niche your eCommerce falls into. Creating content doesn’t have to be promotional in nature. Because these websites are already well known and trusted among people who regularly read their content. Then reach out to link prospects with a bigger audience and get them to include your article or guest post on their website/blog.
Yet, the crucial step here is to ensure that you choose link worthy websites for eCommerce guest posting. This means that you would want to guest post on a website with high domain authority. This will ensure high conversion rates and more traffic for your websites.
The concept is simple: give your products stuff away for free and ask people to link back to your E-Commerce site or store as a way of appreciation.
This eCommerce link building method is fairly easy to put in places as well. Because you only need certain items in your eCommerce store for this purpose. For instance, if you run an eCommerce site that sells luxury clothing, then give away high-quality merino wool scarves. This could do wonders for your eCommerce business!
You can also create a contest on the internet with a prize and give out coupons. So that people who visit your business place can get discounts, etc.
It is important that you make them feel like they are part of something bigger than themselves if the product line relates to their interests. This will not only attract links but also generate interest around your brand which can lead to more profit both online and offline.
Want more traffic to your website?
5 Blogger/Influencer Outreach
Getting influencers and well-known personalities to refer your product(s) on their blog is a great way of building credibility, generating interest, and acquiring links too!
Blogger or Influencer outreach is one of the most cost-effective means of generating high-quality backlinks for your online store. Influencers and bloggers are notable personalities in their respective fields. They have a large following on their social media accounts. Although some of them charge for endorsing your business or product(s), it’s still a proven way to boost your brand’s online presence.
Connect with renowned bloggers and influencers in your niche in social media platforms like Facebook, Instagram, Twitter, etc. Ask them for help by mentioning how they can benefit from endorsing your product(s). Emphasize that this will also increase their follower count and engagement along with brand visibility too. If you are lucky, you might get a response! Just ensure that the blog post about the product has useful information.
6 Get more reviews on the products
Product reviews are another way of improving trustworthiness around eCommerce business.
Reach out to well-known personalities, and influencers who are most likely to use the products within your niche. Send them your stuff and ask them to give you an honest review. This method has the potential of helping to improve credibility and organic traffic along with links in the long run.
7 Take Part in Forums
Another efficient means to earn relevant links is to take part in online forums within your niche. Forums are usually home to active online communities where brands or individuals can engage freely but kindly. Not only will posting comments on threads allow people to discover your brand. It will also help you generate organic traffic that can act as attractive backlinks to eCommerce sites and blogs. Courtesy of forum signatures!
Start by looking up forums. Most top online eCommerce stores have a dedicated section on their website where they list out eCommerce communities, forums, threads, etc. Visit these Ecommerce subreddits and other relevant eCommerce forums as well. Engage with the members by responding to posts and commenting about topics that are relevant to your niche or eCommerce store. You could also ask people whether they’d like to see reviews from you! It’s okay if you don’t garner much attention at first because it takes time for people to recognize your brand.
Just remember to never engage in spamming or self-promotion links. As it will have negative effects on your website and possibly throw away all your link building efforts.
8 Get Referrals
Referrals can work as a big source of links if you have a reliable referral program in place.
Ask existing customers to send traffic from their own site or blogs for endorsing your products and services online. In return, you can give them discounts or coupons. Which will be an attractive factor for attracting people looking to buy your stuff or services. A mutually beneficial relationship indeed!
9 Unlinked Brand Mentions
Unlinked brand mentions are when blogs and other websites mention your online store or products without a backlink.
If this happens, it’s essential that you reach out to the site owners and ask them politely for a backlink. You can let them know that they can also benefit from linking to your site as well.
There are chances that the site owner might miss out on these link building opportunities. That is if the link is not there. So having a mention with no link is of little use!
10 Image Credits
Another way is to look for other sites that used your images and ask for credits. This way, they can return the favor by linking back to your site or product pages.
Begin by looking for sites that are using your images either on posts or pages. You can quickly check this using Google reverse image search. Just upload an image and it will show you all the places where this image is being used online.
Then use the contact us page of these Ecommerce communities to reach out to them about linking back to your eCommerce store or brand.
11 Create a Blog
As cliche as it may sound, knowledge, is power! Most internet users, if not all, search for information online. Providing users with research-backed quality information is a proven way to gain organic traffic on an online store.
Start by creating a blog post of your own about topics related to the niche the eCommerce sites/product falls into. This will help you attract relevant links, generate traffic, and build credibility over time.
Make sure that you post useful and relevant high-quality blog content. That is, to attract the target audience and potential customers seeking information on the subject. This will also give the impression that you are an expert on your niche!
12 Broken Link Building
Broken link building is searching for websites that link to a resource that is no longer available. You can use these broken links to your advantage as they contain valuable links and traffic.
First, find a resource that is no longer available or was already removed. Plugin the link into Google search. Using AHREFS, take note of all the sites linked to this old resource.
Now reach out to these website owners and let them know about the broken link. Since you’re bringing it to their attention, it’s likely that they might appreciate such notification and give you a backlink for pointing this out!
13 Link Roundups
Before you create any link-building campaigns, make sure you do your research.
Search for blog posts and websites that link out to similar eCommerce sites to yours. Now find out the contact information of the site owners and reach out to them. Ask if they will link back if you will reblog their content.
For instance, eCommerce platforms like Shopify may have a dedicated page where all eCommerce-related software are being linked on!
14 eCommerce Roundups
This is the same premise as the Link Roundups mentioned above, but on a larger scale.
Search for eCommerce sites that are similar to yours. Then, find out which E-retailers are being linked to on each site.
Now reach out to all these Ecommerce website owners. Ask them if they’d like to link back to your store if you will reblog their content. That’s essentially what a roundup is – linking together different e-commerce sites in one post.
By doing so, you get exposure from various eCommerce platforms while also earning yourself a mention.
15 Press Releases
Press releases are great ways to promote your online store or products by targeting media outlets. Since it’s written by an expert in the field, this can be seen as credible information by internet users leading to increased traffic!
Getting featured on news websites brings with it credibility among customers who trust the news source.
Ecommerce store owners can take advantage of this by reaching out to these media outlets and pitching their idea or product!
16 Link Baiting
Using creativity to write compelling titles and images that entice people to click on your link is a great way to get more traffic!
Optimize your title and images with the right keywords and be sure to include them in social media posts so more users can see them. Just make sure not to go overboard with this eCommerce site SEO strategy so you do not come off spammy or unprofessional.
This will create interest among users clicking on these links by using elements such as enticing headlines/images which lead them to want to read more about the eCommerce store or product.
Link building strategies are one of the best ways to build authority online. This will help establish an eCommerce site as a reputable source of information within the niche. Building authority and credibility while giving search engines a sign that you’re an expert in this field increases traffic and conversions. These eCommerce link building strategies prove beneficial for generating links. Thereby helping eCommerce businesses rank higher in SERPs (Search Engine Result Pages).
Yet, eCommerce link building takes time. It is NOT a one-time shot. Link building takes CONSISTENCY. eCommerce store owners should be patient as websites usually take months before they can acquire substantial backlinks that can help boost their traffic to levels where money starts rolling in regularly. It’s almost similar to the long-term investment made by owners or business people which helps them earn more profit.
And as mentioned before, these strategies will take time to generate results. But once done right it can be the most rewarding experience ever!